I am not an influencer according to today’s meaning. I have less than 4000 followers on Instagram. I think Tiktok is annoying and ruining the meaning of good, quality content. But I have a blog and I thoroughly enjoy Pinteresting. And I like teaching people things I’ve learned and sharing about products I love. Yes, I would probably make more money if I had tens of thousands of followers or more traffic to my website and I’m sure I’ll get there one day but, baby steps. A lot of companies have programs. This is certainly not limited to the outdoor and hunting industries. Think beyond that if you want to open more doors to making money. Virtually every industry has brands that have affiliate programs. Outdoor, beauty, cooking, home & garden, travel, fitness, CBD, fashion, parenting/kid stuff, photography, etc. This is important. Not all individual brands host their own affiliate programs on their site. Many go through third parties to handle all the technical stuff like commissions. Some of those third parties include AvantLink, Commission Junction, Share-A-Sale, VigLink, Impact and many more. For example, you can go to the Bass Pro/Cabelas website to sign up for their program but it’ll direct you to sign up through Impact (a third party). Same with Sitka and Yeti. They’ll direct you to sign up through AvantLink. GoPro uses Ascend.
You’ll want tools available to provide you with vital data like the number of leads generated, click-through rate (CTR) and conversions. Google Analytics is a tool that can be helpful when examining metrics like the number of new users versus existing followers. VWO also offers a free trial for their CRO tool. CRO is by no means a stagnant strategy. It will be an ongoing process of learning what content works and continuously optimizing to increase conversions.
