On average, companies either manage their affiliate programs in-house or they partner with an affiliate management agency (sometimes referred to as an OPM) to manage the day-to-day needs requirements of an effectively run program. There are also brands, particularly enterprise brands, who take a “hybrid” approach to the management of their program where they oversee elements of it in-house and partner with an agency to manage the day-to-day aspects. Companies that have intentionally decided to run a small, private affiliate marketing program with only a few select partners. An in-house manager can generally manage this type of affiliate program without much difficulty. Companies that are not looking to grow their program. Partnering with an affiliate agency is an investment; if a company is not investing in their program, the spend may not be worthwhile. Companies (typically on a growth path and who have $8M+ in online sales) who lack the in-house resources, operational and industry expertise, platforms and affiliate partnerships to manage their affiliate program effectively. Enterprise brands who need a substantial team to run their program. Brands who want to use an agency for particular purposes or to strategically expand their geographic footprint.
Start implementing these strategies to promote your affiliate programs and you would start getting good results soon.

They run to niches that are supposedly more lucrative, even when they're not familiar with the products.They pick a niche based on current trends, not knowing that trends are a finicky phenomenon that can change overnight, literally.They select a niche that they have no clue about because there's little competition.
As an affiliate marketer, you need to choose the platform you’ll be using to build your audience. Niche topic and review sites – These sites review products for a specific audience or compare a line of products against their competitors. This method requires you to create content related to the review space and post regularly to draw in an audience. Digital content - Digital content creators include bloggers, YouTubers, or social media influencers. They create niche content that resonates with a target audience. The goal is to introduce niche products their audience will enjoy organically. This increases the chances they’ll buy, and you’ll earn an affiliate commission. Courses, events, workshops - If you’re an educator, you can integrate affiliate partnership offers into your events.