Even if you opt for an affiliate marketing network, it does not mean you cannot find additional qualified affiliates on your own. It is all about building relationships. Affiliates will only want to promote the products and services of brands they trust. After all, they are putting their name and reputation on the line. Do they already have a platform, such as a blog or a website, with quality content? Are they authentic when communicating with their audience online? Have they mastered the art of show and not tell, meaning they are great storytellers that will draw customers in and persuade them to buy? How much traffic does their blog or website generate? The more traffic, the higher the potential for sales. Is their online presence professional, and does it align with your brand position? Do they have a large or engaged social media following? Is the affiliate ranking high for search terms related to your products or services?
Like anything else in life, there are pros and cons to implementing an affiliate program. However, the digital world is moving towards an influencer model where businesses can cost-effectively reach massive audiences, create partnerships with affiliates, and increase their revenue.

In fact, there are some affiliate programs that only exist outside of affiliate networks, so you’d have to sign up to them individually.
After Health and Wealth, another evergreen niche is “Relationships.” We are all connected (be it parents, kids, boss, co-workers), and millions of searches happen around this topic every day.