Reviews are important but you'll miss out on thousands of potential customers if you only focus on Bottom Of The Funnel (BoFU) content (reviews and other sales content).
“Pinterest is one of the best ways to promote this funnel because it’s using the power of a visual search engine to people who are ready to buy and invest,” says Michelle.
.
For example, an advertiser could set up a collaboration with an affiliate who owns a blog. The blog owners will then review specific products and provide trackable referral links that take consumers to particular promotions and products. Commission rates vary based on the company and what they offer. On the lower end of the scale, you’ll see 5% of the sale, and others will offer as much as 50%. Other affiliate programs will provide a flat rate over a percentage.
A type of marketing in which you promote other people’s, company’s or brand’s products/services that make you earn a certain percentage of money generally referred as a commission for each sale you make is known as affiliate marketing.
And this is one of the big reasons why you should invest in an SEO and keyword research tool like SEMrush – which is what I use for my blog.
It’ll tell you every piece of content that is popular and got a ton of social shares.
Ok, you should have an idea of which products you might want to promote – now it’s time to decide which of those are the best fit for you and your audience.
Amazon Associates is the technical or appropriate term for the company’s affiliate marketing arm.
Small businesses can tap into the audience of their affiliates and, as a result, expand their brand's reach. These new audiences might not have been easy to target and identify using other marketing and advertising methods. By selecting affiliates who resonate with your brand, you ensure that the traffic you receive through an affiliate's link will be targeted to those who find your products or services useful.
Affiliates, sometimes called publishers, can be individuals or businesses. More often than not, affiliates are content creators in the same niche of the product they're promoting. They promote products and services through content like social media posts, blogs, videos, and a number of other types of content. Affiliates can also use paid ads to bring in traffic, but there are typically rules around the keywords that affiliates can use for the products they're promoting, such as not using the brand name or trade names of the products.
When you promote a product that already has high sales volume, it is a lot easier to get people to purchase it compared to a product that has just entered the market or does not have high demand.
Google Trends is a great tool to start because you can see the popularity of your niche over time. If it peaked a few years ago and plummeted, that’s a red flag.
Affiliates looking to promote your affiliate program can easily join it under this platform. You can create, track and optimize your own affiliate / referral programs.
Whether you want to just earn $500 extra per month, or make a full-time living – it is the same basic process you need to follow.
Take time to really work through these details as you get to know your competition, and you will come out with a better idea of what you want to do with your own business strategy.
How To STOP Trading Time For Money & Scale Your Business With Ease (with Christine Gallagher)
You can also join my email list to get an 8-Day detailed email course on launching a blog, setting up a marketing funnel for your blog, and building a highly engaged audience!