Then they hope to skim off affiliate commissions from naive searchers reading their fake product reviews and clicking their affiliate links.
Affiliate marketing revenue has jumped 52% since 2015 and the market is expected to expand to $6.8 billion by the end of 2021.

Instead, highlight the strengths, then address a weakness to gain trust (but, always include a work-around to show how you make it work regardless of the weakness, or note that almost all similar products or services share this weakness, etc.). Create timeless content that will always be valuable. You may occasionally update links, specific information or dates, etc., but for the most part, the content you create should be “evergreen.” Create new content on topics that are trending. If your platform allows it, this should appear in a “most recent” or “most popular” section. Create content around your affiliate products or services—but only if it’s relevant and may be entertaining, useful, and/or informative. You might consider a product or service review, a personal testimonial or case study, or even an interview with someone directly involved with the product or service. Just don’t compromise your content to cater to the affiliate programs or you will lose your customers. Affiliate Marketing with The Fulfillment Lab
Although you want to remain competitive, you must take your own needs into account. What are your customer acquisition costs, average customer lifetime value, and retention rate? Consider offering bonuses to your top affiliates who meet predefined goals to make your program more attractive.