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Some estimates suggest that the value of the affiliate marketing industry has already surpassed the $7 billion mark in early 2021 and the industry shows no signs of slowing down. As a matter of fact, it’s estimated that affiliate marketing contributes at least 1% of the UK’s overall economy, making it one of the most popular forms of advertising used around the globe.

Even if you opt for an affiliate marketing network, it does not mean you cannot find additional qualified affiliates on your own. It is all about building relationships. Affiliates will only want to promote the products and services of brands they trust. After all, they are putting their name and reputation on the line. Do they already have a platform, such as a blog or a website, with quality content? Are they authentic when communicating with their audience online? Have they mastered the art of show and not tell, meaning they are great storytellers that will draw customers in and persuade them to buy? How much traffic does their blog or website generate? The more traffic, the higher the potential for sales. Is their online presence professional, and does it align with your brand position? Do they have a large or engaged social media following? Is the affiliate ranking high for search terms related to your products or services?
Another popular platform for affiliate marketers is email – you collect emails and then send your subscribers regular emails with valuable content, while including your affiliate links where relevant.