While this may sound similar to the first strategy, it is different. As you write blog posts, you’ll inevitably mention a product or service that has an affiliate program. Even though the focus of the blog post is not about that product, you have two choices. You can either place your affiliate link in the post or create a link that points back to your blog post review of that product.
Cheapflights is a travel comparison site that helps users find the cheapest plane tickets.

Of course, by disclosing an affiliate, they still have the opportunity to go directly to the vendor (and they’ll know that other sites are probably hosting the affiliate link too). So, consider offering an incentive to use your affiliate link. This is a great way to give your affiliate sales a boost and differentiate yourself from the other competing affiliates out there!
Even if you opt for an affiliate marketing network, it does not mean you cannot find additional qualified affiliates on your own. It is all about building relationships. Affiliates will only want to promote the products and services of brands they trust. After all, they are putting their name and reputation on the line. Do they already have a platform, such as a blog or a website, with quality content? Are they authentic when communicating with their audience online? Have they mastered the art of show and not tell, meaning they are great storytellers that will draw customers in and persuade them to buy? How much traffic does their blog or website generate? The more traffic, the higher the potential for sales. Is their online presence professional, and does it align with your brand position? Do they have a large or engaged social media following? Is the affiliate ranking high for search terms related to your products or services?