Affiliate Marketing Without Website In India

On average, companies either manage their affiliate programs in-house or they partner with an affiliate management agency (sometimes referred to as an OPM) to manage the day-to-day needs requirements of an effectively run program. There are also brands, particularly enterprise brands, who take a “hybrid” approach to the management of their program where they oversee elements of it in-house and partner with an agency to manage the day-to-day aspects. Companies that have intentionally decided to run a small, private affiliate marketing program with only a few select partners. An in-house manager can generally manage this type of affiliate program without much difficulty. Companies that are not looking to grow their program. Partnering with an affiliate agency is an investment; if a company is not investing in their program, the spend may not be worthwhile. Companies (typically on a growth path and who have $8M+ in online sales) who lack the in-house resources, operational and industry expertise, platforms and affiliate partnerships to manage their affiliate program effectively. Enterprise brands who need a substantial team to run their program. Brands who want to use an agency for particular purposes or to strategically expand their geographic footprint.