As an advertiser, you need to make sure that your affiliates are bringing in relevant users that have a high chance of converting. There are hundreds of different elements that affect consumer trends which, in turn, impact the behavior of your potential customers. Therefore, you need to keep a close eye on your affiliate program results and use the data you collect to make adjustments to your requirements.
Before you recommend something to your audience, make sure you’ve done your due diligence. Don’t promote something just for the sake of converting a sale – that’s a quick way to lose followers.

Large ecommerce brands began using Curalate’s Link2Buy as a way of setting up a virtual shop of clickable Instagram posts in your profile. Over the years there are other tools that have come out offering the same functionality, including the popular Linkin.bio service offered by the Instagram app Later. What happens is that you set the link in your bio to be your personalized Instagram gallery app URL, and then once someone selects that, they are brought to a screen of clickable Instagram posts leading them to your affiliate links. You can actually see my Linkin.bio page for an example of what I mean – you should do this on a mobile phone to see how it would look when clicking on my Instagram bio https://instagram.com/nealschaffer. Include the Affiliate Link as Swipe-Up in Instagram Stories (Business accounts with 10,000 followers only)
The consumers or customers are the ones who makes the transaction. They are the ones who purchase the product or submit the lead form in order for the affiliate to gain the commission.