Brands select either an affiliate network or a SaaS platform as their technology partner, not both. For greater insight into networks and SaaS platforms and the types of companies that fall under each type, download our free Quick Guide to Affiliate Networks and SaaS Platforms. Oversee and manage the day-to-day operations, and strategy of a program on behalf of brands, including partner relationships, partner recruiting, activation and optimization. They work directly with affiliates and with the affiliate network or SaaS platform that services the technological needs of the program. The audience that affiliates look to influence to make a purchase, submit a lead form, sign up for a newsletter, test out a service, become a new customer, etc.
Just to make things easier to understand and learn, I’ll start by telling you about the main different types of affiliates there are. I won’t cover all of them (that would probably be impossible) - just the main ones that people refer to when they think about how to do affiliate marketing.

Learning the marketing basics behind affiliate marketing is the only way to secure a regular income. This can be done through detailed guides to affiliate marketing. In most of them, you will learn that you need to pick the right offer, stick to it and optimize your campaigns to get the most out of your campaigns. Remember, that even if things don’t go as planned if you stay consistent things will click eventually. Nobody managed to do everything right on the first try!
Moving onto the final type of affiliate marketing, involved affiliate marketing reads just how it sounds. You could think of it as the publisher being more involved, both with their audience and with the brands they choose to promote.