One of the ways affiliates can promote products to their customers is through guides and “how-to” content.
Additionally, affiliate marketing is known as a type of performance advertising because companies only have to pay commissions to marketers when they generate conversions. A conversion is an action that the advertiser wants consumers to take, like filling in a contact request or making a purchase. Affiliates are paid for each conversion they generate, as long as these fall within the requirements set by the advertiser.

There is a lot of competition in the ecommerce space, and joining an affiliate program can help you differentiate yourself from competitors by making it possible to provide your customers with additional value. You’ll be able to connect them with the products and services that your affiliate partner offers—without having to take on the effort, cost, and hassle of providing them yourself. Your customers will be happy when they can get a recommendation for a product or service they need from someone they trust, saving them the time and effort of having to find a partner themselves. Beyond just earning affiliate commissions, this can help you earn higher customer satisfaction scores!
For example, an advertiser could set up a collaboration with an affiliate who owns a blog. The blog owners will then review specific products and provide trackable referral links that take consumers to particular promotions and products. Commission rates vary based on the company and what they offer. On the lower end of the scale, you’ll see 5% of the sale, and others will offer as much as 50%. Other affiliate programs will provide a flat rate over a percentage.