Unlike PPC, PPL is a bit harder to achieve. To get a commission from your campaign, you will have to get a lead. Leads are people who show interest in buying some product or service by completing a submission form, trial, sign up, or pre-purchase.
What’s the long-term game plan? How do you intend to fuel growth into your business? Should you scale up or expand to a new market?

When learning how to do affiliate marketing you need to be smart with finding affiliate offers and products to promote that will actually sell.
The overall goal of an affiliate program is to create a win-win framework for both brands and their affiliate partners – a structure that, when established properly and strategically managed, can make up a significant portion of a brand’s online revenue, with high ROAS and low CPA. Affiliate partner promotes a brand’s products or services on their site. Consumer clicks on brand’s promotion on the affiliate’s site and a cookie is then stored on the consumer’s browser (see the next section below for more on cookies); this is what makes it possible for the affiliate network or SaaS platform to track the consumer’s progress from the affiliate’s website through to the brand’s shopping cart. Consumer is redirected to brand’s website. Consumer purchases a product/service from the brand. The network or SaaS platform then automatically pays out a commission to the affiliate (based on the rules set by the brand) for driving that sale.