While they are an important part of the affiliate marketing system, a publisher can decide to share that information or not to their customers. Nowadays, more and more publishers/affiliates are letting consumers know that their marketing is financially incentivized in order to be more transparent. Not to mention the fact that a lot of times you’re required to provide an FTC disclosure.
Your website is your own, meaning you have full control over it unlike social media marketing or paid ads. That is why this is the most crucial step in affiliate marketing.

You've likely heard of these strategies and their benefits, but there's another strategy that can also help you avoid up-front costs and decrease risk while increasing sales: affiliate marketing. Have you ever considered this as part of your marketing arsenal? If not, you could be leaving a lot of money on the table. What affiliate marketing is. The benefits of affiliate marketing for small businesses. How to set up an affiliate program for your small business. Tips for finding affiliates. What is affiliate marketing?
The network is in charge of making key decisions on the company’s behalf, but part of your strategy includes choosing which networks you should work with in the first place, tracking how they’re doing and determining what you should be paying them.