Influencer marketing has become much more than a buzzword in recent years. And brands are continuously learning to tap into this source of referrals effectively.
Let's say you owned a popular knitting blog that saw 100,000 hits per month, and a knitting supply company contacted you about promoting their needles and yarn on your website. As an affiliate, you'd place links to their products throughout your blog content. In this case, you'd receive affiliate income if a visitor landed on your blog and took an action — either a click, form submission, or purchase.
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According to FE International’s CEO Thomas Smale, blogs and content websites are popular among online business owners, and for a good reason. He says, “They’re relatively easy business models to get started, and, when done properly, can be very profitable. The affiliate model is one of the best ways to monetize a content site, but many key drivers determine an affiliate business’ value.” If you have an affiliate website, or you’re considering creating one, it can be a good idea to look into Affiliate Website Valuation: What’s Your Affiliate Site Worth?
They are packed full of content, already have a solid audience, and can lend credibility to brands like nothing else.
You can also apply negative and positive filters. For example, if your main keyword is "children's bicycle," you can add a negative filter for "training wheels" so that it excludes all the searches that look for bikes with training wheels. You can also add a positive filter for "under $100" to find search phrases for kids' bicycles under $100, for instance.
After that, you only need to build backlinks to your content and keep driving traffic to your site to boost your search rankings and earn money consistently.
Due to these features, this theme has become so much popular among bloggers. If you want to learn more, check out the GeneratePress review.
Money is always a tricky subject when affiliate marketing comes to mind. Some affiliates make nothing, and some make millions. It’s all about how many campaigns affiliates run and how successful they are. The pros who have been in the industry for years usually make a lot of money. They are experienced and know exactly where and how to advertise the products. Newcomers on the other hand usually make cardinal mistakes and their campaigns make almost nothing.
If ideas don’t come easy to you, then use one of the many online domain name generator services to give you ideas. There is a whole blog post listing great domain name generators here that you can use to help.
Third, you can use joint venture webinars to make a lot of sales in a short period of time, while simultaneously growing your email list and creating new content.
When it comes to choosing the right products, David Gonzalez — founder of an affiliate management agency, suggests that you should think about these three components when choosing a product to promote: Your audience: Will the product resonate with them and make them grateful you promoted it? Product quality & value: Would you advocate your best friend buying it? Profitability: Does the offer have highly competitive conversions & payouts?
Place ads in print industry publications that publish news about your industry on a regular base, as well as magazines devoted to people who work from home or are interested in extra income opportunities. This type of publications has an audience that is very similar to your customer base. Statistics say that affiliate marketing represents over 20% of the printing publications’ revenue.
You need to give time and effort with this approach because you don’t want to be advertising something that can harm your audience. Not doing proper research on products and promoting them for the sake of sales, will lead to less credibility.
Do not just write for the sake of promoting your affiliate products. Write to educate your readers and add value to their lives.
While there are many tactics to scale your promotion, the golden rule of affiliate marketing stays the same: only promote products you love and treat your audience like humans.
It’s no secret that I LOVE partnering with the team over at Ultimate Bundles. In fact, I wrote a post dishing out my best tips for making money as an Ultimate Bundle affiliate.
We'll talk more about getting paid in the next section. In the meantime, here are some common affiliate marketing models: