To get a more in-depth breakdown of these different types of affiliate partners, download our Ultimate Guide to the Affiliate Marketing Model and/or check out the list on our Publisher Development page. In an affiliate program, affiliate networks typically handle all tracking, reporting and payment to affiliates. In addition to providing tracking technology, some affiliate networks also provide full-service management or self-service management of a program. Affiliate networks also give brands access to a network of affiliates who apply to join their network, which also gives these affiliates access to hundreds, even thousands, of affiliate programs. In an affiliate program, SaaS platforms also provide companies with performance tracking, reporting and payment, however, they do not manage affiliate programs or provide companies with access to a network of affiliates. Their focus is just on the technological aspects of an affiliate program.
Most likely, your content is not as great as you think it is, and it’s not your fault. When you first publish your content, you do not know how it will be received by your audience and by the search engines, namely Google. You have to publish it, collect data about how well it is being consumed by your audience, and make regular small adjustments. This is called optimizing. Everything needs to be optimized. Content optimization. Search engine optimization. Conversion optimization. Performance optimization. Image optimization.

I wanted to share a few of my favorites so that you can get a sense of what an affiliate program entails, and start to get a feel for what might work on your site.
PPC (pay-per-click) ads are an important tool for an affiliate marketer. You need to create a good ad to generate sales and increase your revenue. A good PPC ad should have the following: