Retargeting is yet another form of marketing that you should consider. Basically, this involves targeting customers who did not make a purchase when they visited the online store. The clickthrough rate of retargeting ads is almost ten times more when compared with a regular ad.
With affiliate marketing, you earn a commission when you recommend a product or service from someone else to your visitors. Typically, the process goes something like this: You recommend a product/service on your website using a special link.Visitors click that link to learn more about that product/service.If they convert, you earn a commission for recommending them.

Some Points to Look For When You Choose an Affiliate Program Just look for other sellers who are using the affiliate program you are about to select. This will make clear your chances of success in affiliate marketing. Look for affiliate marketing programs and products that offer you higher commissions and ones that have a high gravity rating, i.e., products that have huge demand. For CPA (cost-per-action) programs, commissions should be more than one dollar and products mustn’t be too restrictive in how you can promote them. Look for commissions more than $40 for physical products. Choose products and services that are trustworthy Be sure that the affiliate program offers you good customer support.
Mainly, search engine ranking depends comprehensively on your page ranking. So developing a network of advertisers linking to your site helps to improve the ranking. As the advertisers will likely be in the same field, the fact that their site is relevant will help in improving your page rank than before.