Whatever you are wanting these partners to do – drive sales, leads, new customers, etc. – you pay them after they’ve delivered on that desired action. Companies that sell a product or service. Industries include retail, direct-to-consumer, subscription services, financial services, travel, telecom, broadband, gaming, e-commerce, marketplaces, B2B and more. Marketing partners to brands. They can be bloggers, active social media posters, niche content sites, personal website owners, product review websites, shopping sites, mobile apps, app-to-app marketing platforms, mass media sites, loyalty, coupon and reward websites and even other brands.
Instead, you’ll need to create an account in order to create ads, which means you’ll need to use either Google ads, or Facebook ads, or even Bing ads depending on your target audience.

For instance, if you choose to promote your content via paid ads, then that’s a cost you have to account for. You will have to compare how much you’ve spent to promote each piece of content or to generate each purchase against how much commission you’re getting for each referred sale.
The key here is how you are approaching the whole process. Are you using a blog or using PPC to market affiliate products. The one that I have been using from the past 10 years, is via blogging. This has been the most effective one so far.