Your job as an affiliate marketer is to be a solid and reliable bridge between product sellers and consumers.
The first thing to consider when searching for affiliate programs is the comfortability and ease of use.

On average, companies either manage their affiliate programs in-house or they partner with an affiliate management agency (sometimes referred to as an OPM) to manage the day-to-day needs requirements of an effectively run program. There are also brands, particularly enterprise brands, who take a “hybrid” approach to the management of their program where they oversee elements of it in-house and partner with an agency to manage the day-to-day aspects. Companies that have intentionally decided to run a small, private affiliate marketing program with only a few select partners. An in-house manager can generally manage this type of affiliate program without much difficulty. Companies that are not looking to grow their program. Partnering with an affiliate agency is an investment; if a company is not investing in their program, the spend may not be worthwhile. Companies (typically on a growth path and who have $8M+ in online sales) who lack the in-house resources, operational and industry expertise, platforms and affiliate partnerships to manage their affiliate program effectively. Enterprise brands who need a substantial team to run their program. Brands who want to use an agency for particular purposes or to strategically expand their geographic footprint.
Ultimately, you and your affiliate brand both want more and more people to purchase. Apparently, it’s a win-win for both.