YouTube is another great platform for affiliate marketing. Plus, it's free to start a YouTube channel and upload videos. The downside is that there are tons of other videos and creators on YouTube, so it can be hard to get attention to your products. Plus, it's probably going to take a lot more time to create and upload a great video than it does to just write a blog post. YouTube is definitely something to consider if you want to be on camera, talking to people. And, if you already have a following on YouTube, by all means, leverage it for successful affiliate marketing.
Small businesses often have limited resources and budgets. Sometimes they do not even have a dedicated marketing team to promote their business. Affiliate marketing offers a cost-effective and efficient way to drive more traffic to your business and increase profits. However, while having a terrific affiliate marketing network is a huge advantage for small businesses, you still need to be selective in who you choose.

Another important distinction between payment models refers to how often you get paid: One-off commissions: meaning, you only get paid out once for that particular customers/lead. For example, if one of your readers buys a product using your link, you get paid once, a percentage of that saleRecurring programs: recurring programs pay you a recurring fee for the customers you bring to them. For example, let’s say they bought a software; with this payment structure, you’d get a commission every month that they use that software (some programs offer this for as long as that person uses their service/tool, while others limit them to the first few months/years of use)
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can't rely completely on your affiliates and sit back to watch sales come in.