Not only will communicating with your affiliates often benefit them, it will benefit you as well. Here’s how: Affiliates will be better equipped to promote your products or services to the right people.Affiliates will be more likely to join and less likely to leave if assigned a useful affiliate manager.Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations. “How is the campaign performing compared to similar campaigns?”“What is your volume potential? How can we scale up?”
The sooner they understand more about your products and how to promote them, the sooner the results will come. Assign every affiliate an affiliate manager right away so that they have a dedicated in-house contact.Make sure all affiliates really understand your product or service offering.Make sure all affiliates really understand your value proposition.Make sure all affiliates really understand your brand and brand voice.Share user demographics and customer research.Share top-performing traffic sources.Share top-performing channels.

You’ll soon find plenty of people who are already doing this. Just search for “best hair straightener,” and have a look:
Tutorials or guides that will teach you “How To” are perfect to create this trust and will pay off in the long run.