Another amazing option that comes with WordPress is its themes. You’ll find thousands of free and premium themes available to make your site within the shortest time possible. What you have to do is choose a theme that speaks for your niche. A great website requires many things and UI (design) and UX (flexibility) are two of the crucial parts. Don’t get compounded. Start with a simple theme (even free), customize it, and change it later if you feel it’s necessary.
When someone signs up for your subscriber list, they should receive a few ‘welcome’ emails, sent automatically and at set intervals (this is something that you can set up easily in ConvertKit); here are some tips on what to include in your welcome emails: The first email should largely focus on you and what your project is all about: who are you and why should your subscribers care about you/your opinions and suggestions? What will the emails you send them comprise of? What kinds of emails will you be sending them and how frequently? Focus first on building trust with your subscribers: don’t sell too much in the beginning but rather, focus on sending them really high-quality content so that your subscribers will grow to trust you and your recommendations Don’t forget to include an affiliate disclosure as well, so that your subscribers know you’re going to promote affiliate links (this is required by law)

As an advertiser, you need to make sure that your affiliates are bringing in relevant users that have a high chance of converting. There are hundreds of different elements that affect consumer trends which, in turn, impact the behavior of your potential customers. Therefore, you need to keep a close eye on your affiliate program results and use the data you collect to make adjustments to your requirements.
No, affiliate marketing is a transparent and legitimate business model where product owners pay commission to marketers for marketing and selling their products. It's been around for decades and continues to grow bigger every year.